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Positioning
Positioning Strategy Positioning is the process by which a brand (a product or service) is marketed with the goal of owning a meaningful and differentiated idea in the mind of the customer. Seems simple enough.
View Web PageBuzz Marketing
Buzz Marketing Spread your position through word-of-mouth buzz Buzz that’s effective gains “stickiness” in your customer's mind.
View Web PagePress Materials
Press Materials From Press and Media Kit Development to Videos, the Right Information Helps You Make the Best Impression Outstanding press kit development and press materials will help differentiate your company, product, or big news in a meaningful way from what your competitors are doing.
View Web PageGo-To-Market Strategy
How Positioning Drives Your Go-To-Market Strategy (GTM) Are you managing your brand with random acts of marketing, and reacting to the whim of each of your sales team’s requests for their own sell sheets? Thoughtful, strategic, intentional planning is always better than reacting to last-minute, random organizational “ideas.
View Web PageEmail Marketing Agency
How an Email Marketing Agency Can Supercharge Your Sales Email marketing … It seems like a pretty basic process. Write the email, slap a graphic on it, and press send.
View Web PageWeb Strategy Agency
What Can a Web Strategy Agency Do For You? It might seem easy … find a web development shop and start designing a website. When you have experience in website development like Innis Maggiore, you find it takes a small village to deploy a website.
View Web PageFocus Groups & In-Depth Interviews
Focus Groups and In-Depth Interviews Utilize First-Hand Feedback from Your Customer Base Focus groups provide a level of personal face-to-face interaction that is most valuable. Customers are always leaving feedback for companies, yours included, be it through social media, third-party review sites like Yelp or directly on your website.
View Web PageMedia Audit Firm
Optimize Your Media Spend with a Media Audit Firm A thorough media audit can put dollars back into your ad budget Innis Maggiore conducts media audits when first engaging with clients Advertising is one of the most powerful ways to grow your business, and advertising involves media.
View Web PageOn-Pack Promotions Agency
On-Pack Promotions Agency Stand Out at the Absolute Moment the Buying Decision is Being Made On-pack promotions can be picked up, examined at length, and evaluated in the moment.
View Web PageInnis Maggiore Books
Positioning is about finding and focusing on an idea that differentiates your brand from the competition in a meaningful way in customers’ minds. Innis Maggiore, the nation’s leading positioning ad agency, has nearly 50 years of experience building strong brand positions for companies in competitive markets.
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