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By Dick Maggiore and Mark Vandegrift

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Tagged with: Brand Building

Repositioning Your Brand and Competition

We hear often about repositioning in the world of marketing, but the truth is relatively few people truly understand what it means.

Amazon Causes Concern that Branding is Dead

We’re going to have to close our doors. We heard it declared twice last week that branding is dead because of Amazon. It is going to own everything.