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By Dick Maggiore and Mark Vandegrift

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Tagged with: Brand Positioning

Find Your Brand Positioning to Win

Find your brand positioning: Play your Cs to win in marketplace

 

 

Digital Branding B2B Sales

Think digital branding in today's B2B sales

Brand positioning is designed to tee up sales — a mission as important as ever with today’s plethora of digital branding opportunities to engage and motivate our customers and prospects.

Branding is the Marketing Holy Grail

Find your business’ marketing Holy Grail

In the Christian tradition, the vessel Jesus and his disciples used to drink wine at the Last Supper is called the Holy Grail.

Product- or Customer-Focused Brand DNA

Your brand DNA sets the course

 

 

Effective Strategy Southwest Airlines Value Proposition

Southwest Airlines Value Proposition Soars on Low-Price Strategy

The Southwest Airlines value proposition is a great example of aligning business strategy with the brand positioning idea. Southwest founder and CEO Herb Kelleher knew in his head and his heart that his airline could own the position of “low price” in his category...

Competitive Positioning and Papa John's

Positioning and Papa John's: Backstory of how positioning propelled pizza giant

Papa John’s had brand positioning, but didn’t know it until a chance conversation. Positioning and Papa Johns go way back...

Basics of Brand Positioning

What’s a brand anyway? The basics of brand positioning

Dunkin’ Donuts is planning to change its name to Dunkin’. The move is the latest example of corporate repositioning to make news that mainstream media will report.

Importance of Brand Consistency

Brand consistency pivotal in building success

Staying the course requires courage, discipline. To become really good at whatever we do requires doing the right thing, then doing it consistently. This applies to just about everything.

Stakes and Cost of Super Bowl Ads

Appreciating advertising’s greatest game through Super Bowl ads

 

 

Steps for How to Brand Yourself

Personal Branding Builds the Value of ‘You, Inc.’: How to brand yourself

LeBron James, Donald Trump and many other celebrities know that each of us must be known for something. We need to market ourselves to further our careers.

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PositionistView®

PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

January 5, 2022

With a GDP of nearly $20 trillion and a citizenry accounting for more than a quarter of the global household consumption, the United States is inarguably the most hyper-consumer economy…

June 29, 2021

Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies.

June 23, 2021

Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ” “TV is dying.

April 7, 2021

Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.

April 7, 2021

The problem with mass marketing has finally been solved. The answer is programmatic advertising. Imagine two neighbors. Both watching ESPN. One sees your ad. The other doesn’t.

Agency News

From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

January 18, 2022
CANTON, Ohio (Jan. 18, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the addition of two new associates.
November 2, 2021
CANTON, Ohio (Nov. 2, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the addition of two fall interns, one in the Digital Marketing department and one in its Creative department.
October 26, 2021
CANTON, Ohio (Oct. 26, 2021) – Innis Maggiore, the nation’s leading positioning ad agency, today announced it has been awarded General Services Administration (GSA) approved certification. This certification allows the ad agency to sell to United States government agencies as well as state and local entities through the GSA.
October 12, 2021
CANTON, Ohio (October 12, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced that it earned a Healthcare Advertising Award, the oldest, largest and most widely respected advertising competition in the healthcare industry.
September 23, 2021
CANTON, Ohio (September 23, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced that Drew Dailey and Noah Whittington have joined the agency as web developers.