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Tagged with: Brand Positioning
Solutions, when found, will be simple and obvious — but only in retrospect.
Remember this rule: A brand can stand for only one idea. Readers no doubt understand when someone warns, “Don’t put the cart in front of the horse.
Ever since the second Republican debate, Trump has railed on rival Carly Fiorina, claiming "The Compaq computer deal," made when Fiorina was CEO of HP, "was one of the worst…
It Sure is Deep in Here: Chevy is "retooling" and "reinvigorating" so that you'll be "resonating" Apparently, brand positioning and resulting sales no longer matter in the automotive business.
In 2011 New Media Trends, I covered the trends we're seeing with Facebook and its climb to a billion members.
In the 2008 book, Killer Differentiators: 13 Strategies to Grow Your Brand, authors Jacky Tai and Wilson Chew conclude that Apple's brand strategy of consolidating software and hardware has "crippled…
The lead sentence in a recent Wall Street Journal article reads, "Xerox Corp.
Or, does your brand positioning affect the colors you choose to represent it? The answer should be a resolute "yes" to both questions! Can you imagine drinking a bottle of…
A little history: when the world wide web first appeared on the scene, companies had no idea what to make of it. Positioning online was not a thing.
For so many years, CEOs have focused on doing things better. For a long time, this approach worked. However, a problem has surfaced over recent years as we realize that this approach is simply not working anymore. Being better has become a basic requirement: it is what it takes just to stay in the game. Your prospects and customers have come to expect a higher level of quality and service, and, as a result, quality and service are no longer differentiators. Before you make your next marketing move. You should be asking, "what is positioning?"...