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By Dick Maggiore and Mark Vandegrift

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Tagged with: Brands

Brand Lift and Engagement from Content Marketing

Bed Bath & Beyond, IBM, Goldman Sachs, Taco Bell, GoPro and Twitter all have at least two things in common.

Sears Changes for Power Positioning

It appears Sears shoppers can be members. Eddie Lampert, Sears Holdings' chairman and CEO, told us so in a letter attached to the company's recent results.

Progressive Insurance's Brand Identity

Remember the 1997 movie called In and Out? It starred Kevin Kline as Howard Brackett, a Midwestern high school teacher who questioned his sexual identity after being pronounced gay on…