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By Dick Maggiore and Mark Vandegrift

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Tagged with: Color

Community Brand ArtsinStark

ArtsinStark: The arts color Stark County’s brand

May 23, 2017   -   0 Comment   -   Dick Maggiore

By Dick Maggiore     |     May 23, 2017

If I were a painter, I would love adding color to my canvas. If I could sculpt, my clay would take the shape of inspirational people.

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Impact of Colors in Branding

Can Color Affect Your Brand Positioning?

August 25, 2009   -   0 Comment   -   Jeff Monter

By Jeff Monter     |     August 25, 2009

Or, does your brand positioning affect the colors you choose to represent it? The answer should be a resolute "yes" to both questions! Can you imagine drinking a bottle of…

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PositionistView®
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PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

Brand Positioning Failure PositionistView Headlines GM
March 8, 2022
The Undoing of GM: A Lesson for CEOs

In the third decade of the 21st century, GM may once again be a big brand in big trouble paying the high cost of brand positioning failure.

Binoculars 660x440
January 5, 2022
Niche Up for Success

With a GDP of nearly $20 trillion and a citizenry accounting for more than a quarter of the global household consumption, the United States is inarguably the most hyper-consumer economy…

Positioning Cookie Tracking and ID 2.0
June 29, 2021
The Death of Cookie Tracking Makes Way for Innovation

Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies.

Bothism for Holistic Marketing
June 23, 2021
Think bothism to liberate your marketing

Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ” “TV is dying.

BTB on CTV Connected TV Advertising
April 7, 2021
The Cheese Has Moved: Why B2B Advertisers Are Streaming to Connected TV

Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.

Agency News
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From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

Brand Positioning Agency Innis Maggiore Earns Business Excellence Award
May 23, 2022
Brand Positioning Agency Innis Maggiore Earns Business Excellence Award
CANTON, Ohio (May 23, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it earned a 2022 Business Excellence Award presented by the Canton Regional Chamber of Commerce. The brand positioning agency was honored at a ceremony and dinner at the DoubleTree by Hilton Canton Downtown.
northeast ohio advertising agency
May 13, 2022
Northeast Ohio Advertising Agency Innis Maggiore Promotes Four
CANTON, Ohio (May 13, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the promotions of four associates.
positioning ad agency team promotions
March 29, 2022
Innis Maggiore Promotes Henderson, Jordan, Mays, Grisak, Smith, and Smith
CANTON, Ohio (March 29, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the promotions of Cheryl Henderson to creative director, Alicia Jordan to art and video director, Emily Mays to associate creative director, Rich Grisak to senior media analyst, Veronica Smith to senior media strategist, and…
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January 18, 2022
Innis Maggiore Hires Two Associates
CANTON, Ohio (Jan. 18, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the addition of two new associates.
Fall Interns 2021
November 2, 2021
Innis Maggiore Adds Two New Fall Interns
CANTON, Ohio (Nov. 2, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the addition of two fall interns, one in the Digital Marketing department and one in its Creative department.