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By Dick Maggiore and Mark Vandegrift

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Tagged with: PR

Storytelling PR and Digital Marketing

 

 

Roles of a Positioning Consultant

There was a time when advertising and PR agencies not only wanted to be marketing partners with their clients, but they actually were.

Discovery Using Google Hot Trends

Many of you may have recently asked me about some of the widgets and apps that track the hottest searches on the web over the past hour or day. These little snapshots of web activity are beyond interesting - they give us a tremendous glimpse at the psychology of the U.S. consumer...

Online and Search Engines for PR 2.0

The world of news releases and public relations is in the midst of a major transformation, the likes of which PR and journalism have never experienced. Change scares people.