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By Dick Maggiore and Mark Vandegrift

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Tagged with: Social Media

Social Division and Corporate Social Responsibility

We care more today about supporting companies whose values are aligned with our values. Corporate social responsibility is important.

Engagement from Social Media Content Strategy

 

 

Lessons on Social Media Communication

It is said social media has changed communication. It hasn't. Communication is the same as it always has been. Message. Sender. Receiver. Social media's problem is the receiver.

Best Strategies for Social Media Positioning

Innis Maggiore attended three weeks of Facebook Bootcamp this past fall in search of the best social media positioning tips. Most of our associates attended the six-webinar series.

Expectations in Social Marketing ROI

In 2011 New Media Trends, I covered the trends we're seeing with Facebook and its climb to a billion members.

Test New Media Advertising

"We need to do social media!" exclaimed the CEO.

Thoughts on Implementing Social Media Advertising

Google "social media advertising" and you will get all sorts of opinions on whether advertising in social media makes sense.

How to Join the Social Media Conversation

The most popular question we are asked on the topic of social media is how to join the conversation.

Monitoring and Commenting Participation in Social Media

In the first two installments on planning social media, Innis Maggiore provided perspective and specific categories and examples that define the social media space.

Media Types in the Social Media Landscape

In the first installment on social media planning, Innis Maggiore suggested that you always insist on a media plan regardless of the media.

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