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The latest miscalculation in line extension is brought to you by Unilever, maker of Dove, the world's first "beauty bar.
With the velocity we face in the digital age, a review of what we "know" reveals that it doesn't take a year for that knowledge to become outdated.
You might be surprised to learn that YouTube is the second-largest search engine. It's bigger than both Yahoo and Bing, and second only to Google.
Products come and products go. The same goes for product naming.
Let me see if I have this right: A major brand is spending lots and lots of money telling us that for years and years its product has always been lousy. Until now, that is...
Starbucks Devalues Its Brand - To Go! Starbucks has become a target over the last year or so with both Dunkin' Donuts and McDonald's repositioning the coffeehouse chain to set up…
On April 29, 2009, nearly 500 business and marketing executives gathered at the John S.
On April 29, 2009, nearly 500 business and marketing executives gathered at the John S.
On April 29, 2009, nearly seven months before Tiger Woods' auto accident and subsequent personal troubles, almost five hundred business and marketing executives gathered at the John S.
Positioning has become the most powerful concept in marketing. Positioning has a twin concept that has received little attention.