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Jack Trout's Original Positioning Article
There's an old story about a traveler who was asking a farmer for directions to a nearby town. The farmer replied, "Well, you go down the road for a mile, turn left at the fork. No . . . that won't work.
View Web PageRadio Advertising
Radio Ad Agencies: Still Riding the Airwaves of Today The right radio ad agency connects the rational and the emotional aspect of your brand. Radio remains a prominent feature of contemporary daily life, filling the airwaves on your way to work, in stores, and in your home.
View Web PageContent Management
How An Agency Can Help You Choose the Right Content Management System Because choosing the wrong one will just make your life miserable The right content management system should help you achieve your marketing and business goals.
View Web PageSocial Media Management
Talk to the world with a social media agency Social media is a must-have if you’re trying to be a force in any marketplace. Social media strategies have the power to reach groups who would otherwise never come in contact with your brand.
View Web PageCommunity Relations Agency
Community Relations Agency Position Yourself Within Your Local Community. Having healthy and fruitful community relations can spell the difference between being “just another company” and being an integral part of your local community.
View Web PageOn-Pack Promotions Agency
On-Pack Promotions Agency Stand Out at the Absolute Moment the Buying Decision is Being Made On-pack promotions can be picked up, examined at length, and evaluated in the moment.
View Web PageCustomer Satisfaction Survey
Customer Satisfaction Surveys Find Out What You Do Best Innis Maggiore conducts quantitative and qualitative customer satisfaction surveys to get a sense of what your customers perceive about your organization. Word-of-mouth can have a major impact on your company – for better or worse.
View Web PageCause-Related Marketing Agency
Cause-Related Marketing Agency A Natural Part of Our Culture Innis Maggiore enjoys a legacy of helping charities or other causes large and small with our branding expertise and our full complement of marketing capabilities Maybe it’s because our agency has always been devoted to our community.
View Web PagePress Materials
Press Materials From Press and Media Kit Development to Videos, the Right Information Helps You Make the Best Impression Outstanding press kit development and press materials will help differentiate your company, product, or big news in a meaningful way from what your competitors are doing.
View Web PageHow to Make a Positioning Map
The Appreciative Discovery® How to make a positioning map and why it matters. Appreciative Discovery Sessions typically range between 3 - 4 hours. Effective marketing begins with getting your positioning right.
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