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Positioning
Positioning Strategy Positioning is the process by which a brand (a product or service) is marketed with the goal of owning a meaningful and differentiated idea in the mind of the customer. Seems simple enough.
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How An Agency Can Help You Choose the Right Content Management System Because choosing the wrong one will just make your life miserable The right content management system should help you achieve your marketing and business goals.
View Web PageStatistical Quantitative Studies
Statistical Quantitative Studies Turn Your Numbers into Strategies Statistics help inform decisions every day, so being able to interpret them and turn them into strategies is a requirement in business. Statistics are unavoidable in our day-to-day lives.
View Web PageJack Trout's Original Positioning Article
There's an old story about a traveler who was asking a farmer for directions to a nearby town. The farmer replied, "Well, you go down the road for a mile, turn left at the fork. No . . . that won't work.
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