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Jack Trout's Original Positioning Article
There's an old story about a traveler who was asking a farmer for directions to a nearby town. The farmer replied, "Well, you go down the road for a mile, turn left at the fork. No . . . that won't work.
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Event Marketing Agency Promote Your Difference … Face-to-Face Event marketing is one of the most successful marketing tactics. Everywhere we look, we see promotional events. Conventions, conferences, and meet-ups - especially post-COVID - are commonplace.
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Positioning is how you differentiate your brand in the mind of your customer. Any investment or decision related to your brand that's not tethered to a clearly defined positioning strategy compromises your market value.
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