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Jack Trout's Original Positioning Article
There's an old story about a traveler who was asking a farmer for directions to a nearby town. The farmer replied, "Well, you go down the road for a mile, turn left at the fork. No . . . that won't work.
View Web PageStatistical Quantitative Studies
Statistical Quantitative Studies Turn Your Numbers into Strategies Statistics help inform decisions every day, so being able to interpret them and turn them into strategies is a requirement in business. Statistics are unavoidable in our day-to-day lives.
View Web PageSweepstakes Agency
Sweepstakes and Contests Agency Games and Other Fun Things Can Mean Serious Business Sweepstakes and contests can help both consumer and b2b companies reach audiences.
View Web PageContent Management
How An Agency Can Help You Choose the Right Content Management System Because choosing the wrong one will just make your life miserable The right content management system should help you achieve your marketing and business goals.
View Web PageAudio Streaming
Audio Streaming The right audio advertising ad agency can help you achieve breakthrough results Audio advertising strongly engages your audience Audio streaming is Radio 2. 0. It offers the reach and emotional engagement of traditional radio along with the targeting and trackability of digital programmatic.
View Web PageInformation Architecture Agency
Information Architecture Guide your website visitor from first touch through to final objective, seamlessly. An information architecture agency helps you to structure your website content to maximize user experience. The user experience is fundamentally about maximizing the fit (relevance) of site information and interactions with customer wants and needs.
View Web PageEmail Marketing Agency
How an Email Marketing Agency Can Supercharge Your Sales Email marketing … It seems like a pretty basic process. Write the email, slap a graphic on it, and press send.
View Web PageBuzz Marketing
Buzz Marketing Spread your position through word-of-mouth buzz Buzz that’s effective gains “stickiness” in your customer's mind.
View Web PageEnergy
Energy company marketing that helps you stand out and cut through the clutter Big challenges for energy companies today. Innis Maggiore’s emphasis on positioning and strategic messaging makes us a perfect fit for the energy industry.
View Web PagePositioning
Positioning Strategy Positioning is the process by which a brand (a product or service) is marketed with the goal of owning a meaningful and differentiated idea in the mind of the customer. Seems simple enough.
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