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Barack Obama's New Media Fundraising
The story of Obama's success is very much a story about new media fundraising.
View Web PageMaking Sense Of Social Media Planning
Innis Maggiore is often asked how we go about social media planning. Clients want to know what can be done in the social community space to create competitive advantage.
View Web PageFord Finds Success Marketing In A Down Economy
Who said marketing in a down economy was tough?
Despite being in a down economy, Ford Motor Co. enjoyed four consecutive months of growing market share through January 2009.
Change Communication: Repositioning
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"Repositioning" in a Time of Competition, Crisis, and Change Communication
On April 29, nearly five hundred business and marketing executives gathered at the John S.
Viral Video Marketing: How Being Different, Relevant, & Good Can Get You Far
By now, you and nearly the entire world has had the opportunity to see and hear about the viral video for Susan Boyle, the dowdy-looking Scottish woman who appeared as a contestant on Britain's Got Talent, and shocked everyone with her incredible voice.
View Web PageJoining the Social Media Conversation
The most popular question we are asked on the topic of social media is how to join the conversation. When joining social media (the third level of participation) conversation, an organization intentionally commits to developing relevant content published on a regular basis.
View Web PageCan Color Affect Your Brand Positioning?
Or, does your brand positioning affect the colors you choose to represent it? The answer should be a resolute "yes" to both questions! Can you imagine drinking a bottle of Coke imprinted with a blue label rather than the familiar red and white? What if you pulled into a BP…
View Web PageHow Positioning Aligns With Search Engine Optimization
One of the principles of positioning is that there is a specific universe who cares about your difference. Not the entire universe, but a group carved out where your difference is high value and meaningful. Many experts call this focus. Some call it a purple cow.
View Web PageRepositioning, Positioning's Twin Concept. Its Emergence Is Timely.
Positioning has become the most powerful concept in marketing. Positioning has a twin concept that has received little attention. In Jack Trout's latest book, Repositioning, released in October 2009, this twin concept is finally emerging into the light of the marketplace.
View Web PageIt's Not the Economy. It's Brand Differentiation.
With a highly-publicized election right around the corner, a lot of debate seems to revolve around the economy . both sides blaming each other for high unemployment, taxes, national debt, and a volatile stock market.
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