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How to Make a Positioning Map
The Appreciative Discovery® How to make a positioning map and why it matters. Appreciative Discovery Sessions typically range between 3 - 4 hours. Effective marketing begins with getting your positioning right.
View Web PageJack Trout's Original Positioning Article
There's an old story about a traveler who was asking a farmer for directions to a nearby town. The farmer replied, "Well, you go down the road for a mile, turn left at the fork. No . . . that won't work.
View Web PageCRM Agency
CRM Agency How a CRM agency can help you get the most out of your customer data. At Innis Maggiore, we understand the importance of efficiency and cleaning out the clutter of the workday. It’s not the data. It’s what you do with the data that matters.
View Web PageCreative Strategy Consulting
Creative strategy consulting with the nation's leading positioning ad agency Innis Maggiore can pilot your creative direction towards the best marketing strategy. Innis Maggiore will sculpt every inch of your campaign to suit your position and achieve conversion.
View Web PageOn-Pack Promotions Agency
On-Pack Promotions Agency Stand Out at the Absolute Moment the Buying Decision is Being Made On-pack promotions can be picked up, examined at length, and evaluated in the moment.
View Web PageMedia Audit Firm
Optimize Your Media Spend with a Media Audit Firm A thorough media audit can put dollars back into your ad budget Innis Maggiore conducts media audits when first engaging with clients Advertising is one of the most powerful ways to grow your business, and advertising involves media.
View Web PageEvent Marketing Agency
Event Marketing Agency Promote Your Difference … Face-to-Face Event marketing is one of the most successful marketing tactics. Everywhere we look, we see promotional events. Conventions, conferences, and meet-ups - especially post-COVID - are commonplace.
View Web PageInvestor Relations Firm
Investor Relations Positioning Helps You Stand Out to the Investment Community Positioning can help you stand out to investors by building an economic moat.
View Web PagePress Materials
Press Materials From Press and Media Kit Development to Videos, the Right Information Helps You Make the Best Impression Outstanding press kit development and press materials will help differentiate your company, product, or big news in a meaningful way from what your competitors are doing.
View Web PageInnis Maggiore Books
Positioning is about finding and focusing on an idea that differentiates your brand from the competition in a meaningful way in customers’ minds. Innis Maggiore, the nation’s leading positioning ad agency, has nearly 50 years of experience building strong brand positions for companies in competitive markets.
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