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Jack Trout's Original Positioning Article
There's an old story about a traveler who was asking a farmer for directions to a nearby town. The farmer replied, "Well, you go down the road for a mile, turn left at the fork. No . . . that won't work.
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Positioning Strategy Positioning is the process by which a brand (a product or service) is marketed with the goal of owning a meaningful and differentiated idea in the mind of the customer. Seems simple enough.
View Web PageSecondary Research Firm
Secondary Research Firm Finding the Best Information in a Sea of Knowledge Hiring a secondary research firm to validate your findings or discover new secondary sources can pay off in spades. With an estimated 2 billion websites, an estimated 1.
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Press Materials From Press and Media Kit Development to Videos, the Right Information Helps You Make the Best Impression Outstanding press kit development and press materials will help differentiate your company, product, or big news in a meaningful way from what your competitors are doing.
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Customer Behavior Modeling Firm Predictive results with a customer behavior modeling firm. Innis Maggiore can help you understand your future markets better, with customer behavior modeling. See the future of your marketing with customer behavior modeling.
View Web PageFocus Groups & In-Depth Interviews
Focus Groups and In-Depth Interviews Utilize First-Hand Feedback from Your Customer Base Focus groups provide a level of personal face-to-face interaction that is most valuable. Customers are always leaving feedback for companies, yours included, be it through social media, third-party review sites like Yelp or directly on your website.
View Web PageEmployee Relations Consultants
Employee relations consultants help drive your position … from the inside out You’ll reap rewards if your employees understand what makes your products stand apart. Drive your difference into the minds of your team members so they can live and breathe your position in everything they do.
View Web PageInformation Architecture Agency
Information Architecture Guide your website visitor from first touch through to final objective, seamlessly. An information architecture agency helps you to structure your website content to maximize user experience. The user experience is fundamentally about maximizing the fit (relevance) of site information and interactions with customer wants and needs.
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Audio Streaming The right audio advertising ad agency can help you achieve breakthrough results Audio advertising strongly engages your audience Audio streaming is Radio 2. 0. It offers the reach and emotional engagement of traditional radio along with the targeting and trackability of digital programmatic.
View Web PageCreative Strategy Consulting
Creative strategy consulting with the nation's leading positioning ad agency Innis Maggiore can pilot your creative direction towards the best marketing strategy. Innis Maggiore will sculpt every inch of your campaign to suit your position and achieve conversion.
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