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Jack Trout's Original Positioning Article
There's an old story about a traveler who was asking a farmer for directions to a nearby town. The farmer replied, "Well, you go down the road for a mile, turn left at the fork. No . . . that won't work.
View Web PageWeb Strategy Agency
What Can a Web Strategy Agency Do For You? It might seem easy … find a web development shop and start designing a website. When you have experience in website development like Innis Maggiore, you find it takes a small village to deploy a website.
View Web PageCommunity Relations Agency
Community Relations Agency Position Yourself Within Your Local Community. Having healthy and fruitful community relations can spell the difference between being “just another company” and being an integral part of your local community.
View Web PageHow to Make a Positioning Map
The Appreciative Discovery® How to make a positioning map and why it matters. Appreciative Discovery Sessions typically range between 3 - 4 hours. Effective marketing begins with getting your positioning right.
View Web PageSecondary Research Firm
Secondary Research Firm Finding the Best Information in a Sea of Knowledge Hiring a secondary research firm to validate your findings or discover new secondary sources can pay off in spades. With an estimated 2 billion websites, an estimated 1.
View Web PageContent Management
How An Agency Can Help You Choose the Right Content Management System Because choosing the wrong one will just make your life miserable The right content management system should help you achieve your marketing and business goals.
View Web PageChannel Strategy Agency
Choosing a Channel Strategy Agency A successful channel strategy involves carefully selecting the right channels, marketing and selling to them based on your position, managing them effectively, and creating a seamless experience for customers. Innis Maggiore can help you select the right marketing channels and manage them effectively.
View Web PageHealthcare
The leading marketing strategy from a healthcare advertising agency There are three core qualities you should be looking for in a marketing partner. Innis Maggiore is a full-service healthcare advertising agency that has all the capabilities to handle your marketing needs.
View Web PageEmail Marketing Agency
How an Email Marketing Agency Can Supercharge Your Sales Email marketing … It seems like a pretty basic process. Write the email, slap a graphic on it, and press send.
View Web PageGo-To-Market Strategy
How Positioning Drives Your Go-To-Market Strategy (GTM) Are you managing your brand with random acts of marketing, and reacting to the whim of each of your sales team’s requests for their own sell sheets? Thoughtful, strategic, intentional planning is always better than reacting to last-minute, random organizational “ideas.
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