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Jack Trout's Original Positioning Article
There's an old story about a traveler who was asking a farmer for directions to a nearby town. The farmer replied, "Well, you go down the road for a mile, turn left at the fork. No . . . that won't work.
View Web PageSweepstakes Agency
Sweepstakes and Contests Agency Games and Other Fun Things Can Mean Serious Business Sweepstakes and contests can help both consumer and b2b companies reach audiences.
View Web PageSocial Media Management
Talk to the world with a social media agency Social media is a must-have if you’re trying to be a force in any marketplace. Social media strategies have the power to reach groups who would otherwise never come in contact with your brand.
View Web PageLoyalty Program Agency
Incentive Programs Agency Loyalty is Too Valuable to Leave to Chance It costs 5 times more to acquire new customers, so increasing loyalty improves the bottom line. Incentive programs motivate loyalty and loyalty is worth a lot.
View Web PageOn-Pack Promotions Agency
On-Pack Promotions Agency Stand Out at the Absolute Moment the Buying Decision is Being Made On-pack promotions can be picked up, examined at length, and evaluated in the moment.
View Web PageCause-Related Marketing Agency
Cause-Related Marketing Agency A Natural Part of Our Culture Innis Maggiore enjoys a legacy of helping charities or other causes large and small with our branding expertise and our full complement of marketing capabilities Maybe it’s because our agency has always been devoted to our community.
View Web PageEmployee Relations Consultants
Employee relations consultants help drive your position … from the inside out You’ll reap rewards if your employees understand what makes your products stand apart. Drive your difference into the minds of your team members so they can live and breathe your position in everything they do.
View Web PageCustomer Satisfaction Survey
Customer Satisfaction Surveys Find Out What You Do Best Innis Maggiore conducts quantitative and qualitative customer satisfaction surveys to get a sense of what your customers perceive about your organization. Word-of-mouth can have a major impact on your company – for better or worse.
View Web PageWebsite Accessibility
Website Accessibility The Modern Storefront A Braille screenreader is used to interpret a website's content for a visually impaired user. The modern storefront no longer exists solely on the streets or lining the perimeter of a mall.
View Web PageBuzz Marketing
Buzz Marketing Spread your position through word-of-mouth buzz Buzz that’s effective gains “stickiness” in your customer's mind.
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