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Jack Trout's Original Positioning Article

There's an old story about a traveler who was asking a farmer for directions to a nearby town. The farmer replied, "Well, you go down the road for a mile, turn left at the fork. No . . . that won't work.

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Social Media Management

Talk to the world with a social media agency Social media is a must-have if you’re trying to be a force in any marketplace. Social media strategies have the power to reach groups who would otherwise never come in contact with your brand.

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Community Relations Agency

Community Relations Agency Position Yourself Within Your Local Community. Having healthy and fruitful community relations can spell the difference between being “just another company” and being an integral part of your local community.

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Cause-Related Marketing Agency

Cause-Related Marketing Agency A Natural Part of Our Culture Innis Maggiore enjoys a legacy of helping charities or other causes large and small with our branding expertise and our full complement of marketing capabilities Maybe it’s because our agency has always been devoted to our community.

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Buzz Marketing

Buzz Marketing Spread your position through word-of-mouth buzz Buzz that’s effective gains “stickiness” in your customer's mind.

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Loyalty Program Agency

Incentive Programs Agency Loyalty is Too Valuable to Leave to Chance It costs 5 times more to acquire new customers, so increasing loyalty improves the bottom line. Incentive programs motivate loyalty and loyalty is worth a lot.

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Customer Behavior Modeling Firm

Customer Behavior Modeling Firm Predictive results with a customer behavior modeling firm. Innis Maggiore can help you understand your future markets better, with customer behavior modeling. See the future of your marketing with customer behavior modeling.

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Data Visualization Services

Data Visualization Services Give your data a bridge between interesting and informative. Innis Maggiore can help you see your data in a format that is easy to understand.

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Channel Strategy Agency

Choosing a Channel Strategy Agency A successful channel strategy involves carefully selecting the right channels, marketing and selling to them based on your position, managing them effectively, and creating a seamless experience for customers. Innis Maggiore can help you select the right marketing channels and manage them effectively.

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Website Accessibility

Website Accessibility The Modern Storefront A Braille screenreader is used to interpret a website's content for a visually impaired user. The modern storefront no longer exists solely on the streets or lining the perimeter of a mall.

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