A little history: when the world wide web first appeared on the scene, companies had no idea what to make of it. Positioning online was not a thing.

In the first two installments on planning social media, Innis Maggiore provided perspective and specific categories and examples that define the social media space.

At Search Engine Strategies Conference in New York, I shared experiences with search marketers from around the world. We love sharing our successes.

In the first installment on social media planning, Innis Maggiore suggested that you always insist on a media plan regardless of the media.

Innis Maggiore is often asked how we go about social media planning. Clients want to know what can be done in the social community space to create competitive advantage.