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By Dick Maggiore and Mark Vandegrift

Tagged with: Brand Identity

Education and Motivation in Internal Positioning

We tell our clients and prospects every day that their company's position is never some outlandish idea with little relation to who they are and what they're all about.

Online Video in Positioning Advertising Mix

The times ... they are a-changin'. Remember the days of dial-up? Slow downloads? Those days seem in the distant past. Viewing videos online is no longer cumbersome. Online video has moved into the mainstream, and that's good news for positioning advertising...

Maintain Your Brand Identity

You Can Lead a Chevy to the Levee, but Can You Make it Drink Kool-Aid? Brand identity is a very delicate thing.

Progressive Insurance's Brand Identity

Remember the 1997 movie called In and Out? It starred Kevin Kline as Howard Brackett, a Midwestern high school teacher who questioned his sexual identity after being pronounced gay on…