Tagged with: Jack Trout
Jack Trout’s counsel to 500 Ohio business leaders in 2009 rings as true today as it did the day he delivered it.
Jack Trout and Al Ries inspired a generation of advertising and marketing executives and creative directors when they published “The 22 Immutable Laws of Marketing,” and for good reason.
We tell our clients and prospects every day that their company's position is never some outlandish idea with little relation to who they are and what they're all about.
Positioning has become the most powerful concept in marketing. Positioning has a twin concept that has received little attention.
Cleveland's political corruption escapades are just the latest in a series of events that have shaken our confidence and damaged our national reputation...
During Innis Maggiore's "Breakfast With Jack Trout" event, you heard Jack Trout on positioning, repositioning, and The Five Tests of Obviousness.