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Tagged with: Jack Trout
Jack Trout’s counsel to 500 Ohio business leaders in 2009 rings as true today as it did the day he delivered it.
Jack Trout and Al Ries inspired a generation of advertising and marketing executives and creative directors when they published “The 22 Immutable Laws of Marketing,” and for good reason.
Is the advertising industry losing its way? The recent Wall Street Journal article about the Cannes Lions Festival of Creativity seems to point that the answer to that question is…
We tell our clients and prospects every day that their company's position is never some outlandish idea with little relation to who they are and what they're all about.
There was a time when advertising and PR agencies not only wanted to be marketing partners with their clients, but they actually were.
On April 29, 2009, nearly 500 business and marketing executives gathered at the John S.
On April 29, 2009, nearly seven months before Tiger Woods' auto accident and subsequent personal troubles, almost five hundred business and marketing executives gathered at the John S.
Positioning has become the most powerful concept in marketing. Positioning has a twin concept that has received little attention.
Cleveland's political corruption escapades are just the latest in a series of events that have shaken our confidence and damaged our national reputation...
During Innis Maggiore's "Breakfast With Jack Trout" event, you heard Jack Trout on positioning, repositioning, and The Five Tests of Obviousness.