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By Dick Maggiore and Mark Vandegrift

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Tagged with: Jack Trout

Legacy and Work of Jack Trout

Jack Trout and Positioning: Legacy is brand success strategy

Jack Trout’s counsel to 500 Ohio business leaders in 2009 rings as true today as it did the day he delivered it.

Numbers 11-16 Immutable Laws of Marketing

Advertise better with 22 immutable laws of marketing as inspiration

Jack Trout and Al Ries inspired a generation of advertising and marketing executives and creative directors when they published “The 22 Immutable Laws of Marketing,” and for good reason.

Quality and Dramativity in Positioning Storytelling

Positioning Storytelling.

Is the advertising industry losing its way? The recent Wall Street Journal article about the Cannes Lions Festival of Creativity seems to point that the answer to that question is…

Education and Motivation in Internal Positioning

Internal Positioning Will Have a Staggering Impact on Your Brand

We tell our clients and prospects every day that their company's position is never some outlandish idea with little relation to who they are and what they're all about.

Roles of a Positioning Consultant

Living the Life of a Positioning Consultant

There was a time when advertising and PR agencies not only wanted to be marketing partners with their clients, but they actually were.

Good Idea Advice from Jack Trout

Jack Trout's Advice From Hollywood

On April 29, 2009, nearly 500 business and marketing executives gathered at the John S.

Tiger Woods and Buick Comments from Jack Trout

Jack Trout On Tiger Woods & Buick

On April 29, 2009, nearly seven months before Tiger Woods' auto accident and subsequent personal troubles, almost five hundred business and marketing executives gathered at the John S.

Positioning and Repositioning

Repositioning, Positioning's Twin Concept. Its Emergence Is Timely.

Positioning has become the most powerful concept in marketing.   Positioning has a twin concept that has received little attention.

Trout Inspires Cleveland Positioning Idea

Get Healthy in Cleveland: Trout Book Inspires Cleveland Positioning Idea

Cleveland's political corruption escapades are just the latest in a series of events that have shaken our confidence and damaged our national reputation...

Part 1 Positioning Answers from Jack Trout

Jack Trout Answers Your Questions On Positioning (Part 2)

During Innis Maggiore's "Breakfast With Jack Trout" event, you heard Jack Trout on positioning, repositioning, and The Five Tests of Obviousness.

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PositionistView®

PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

January 5, 2022

With a GDP of nearly $20 trillion and a citizenry accounting for more than a quarter of the global household consumption, the United States is inarguably the most hyper-consumer economy…

June 29, 2021

Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies.

June 23, 2021

Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ” “TV is dying.

April 7, 2021

Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.

April 7, 2021

The problem with mass marketing has finally been solved. The answer is programmatic advertising. Imagine two neighbors. Both watching ESPN. One sees your ad. The other doesn’t.

Agency News

From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

January 18, 2022
CANTON, Ohio (Jan. 18, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the addition of two new associates.
November 2, 2021
CANTON, Ohio (Nov. 2, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the addition of two fall interns, one in the Digital Marketing department and one in its Creative department.
October 26, 2021
CANTON, Ohio (Oct. 26, 2021) – Innis Maggiore, the nation’s leading positioning ad agency, today announced it has been awarded General Services Administration (GSA) approved certification. This certification allows the ad agency to sell to United States government agencies as well as state and local entities through the GSA.
October 12, 2021
CANTON, Ohio (October 12, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced that it earned a Healthcare Advertising Award, the oldest, largest and most widely respected advertising competition in the healthcare industry.
September 23, 2021
CANTON, Ohio (September 23, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced that Drew Dailey and Noah Whittington have joined the agency as web developers.