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By Dick Maggiore and Mark Vandegrift

Tagged with: Packaging

New Packaging and Brand Position

The Skinny on Diet Pepsi's New Can After nearly two years of marketing dormancy, Diet Pepsi is introducing a new package for the brand -- the skinny can -- to reacquaint…

Tropicana's New Brand Creative

There has been a lot of talk, by marketing experts and consumers alike, about the debacle of Tropicana's new packaging and brand creative.