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By Dick Maggiore and Mark Vandegrift

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Tagged with: Politics

2016 Election Competitive Positioning Strategy

The better candidate doesn’t always win. Candidates with the better competitive positioning strategy do. Voters need to feel an emotional connection. Trump vs. ClintonWe just couldn’t help ourselves.

Politics and Brand Perception

One of the primary principles of positioning is that minds don't change, at least not easily.

» Innis Maggiore