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Five ways to steer your business through the pandemic

The COVID-19 pandemic may be the biggest shock to our lives and livelihoods since the Spanish flu in 1918. Our lives and the economy have come to a near full halt. There’s major economic upheaval from Wall Street to Main Street. The ground below us has shaken.

How to Market During a Crisis

How to Market During a Crisis

The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.

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Moral-based capitalism still best bet

Fictional character Gordon Gekko uttered a famous line that is far from fictional in describing the worst of capitalism. “The point is, ladies and gentlemen, that greed . .

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Super Bowl LIV Advertising: The game behind the game

(As seen in Crain’s Cleveland Business. )
 Will more brands brave the political fray in 2020? For many years, advertisers were cautioned not to mix brands with politics.

Get Your 3Ms right to grow your business

Get your 3M’s right to grow your business

Start this year off right by fixing your marketing to deliver the advantage your company deserves.

 

Top four marketing trends for 2020

Top four marketing trends for 2020

Marketers are advancing into the new Roaring '20s as technology innovations continue at warp speed to power the ways in which we interact with our customers...

Sharpen your focus for marketing magnificence

Sharpen your focus for marketing magnificence

Smart marketers recognize they become stronger when they focus and reduce the scope of their activities...

 

Brand Purpose Beyond features and benefits companies win with their whys

Brand Purpose: Beyond features and benefits, companies win with their whys

Not too long ago, the popular advertising strategy was to promote product features like low calories, shavers with pivot heads and toothpaste that removes stains... 

Seven ways to win in a commodity market

Seven ways to win in a commodity market

Many of the more than 5 million businesses in the United States compete as commodities hamstrung by not understanding how to grow and thrive. Sooner or later, most products and services become commodities...

Digital Marketing vs Sales Digital dictates need to reset sales and marketing

Digital Marketing vs Sales: Digital dictates need to reset sales and marketing

Sales and marketing were once dominated by person-to-person interaction. Technology has led to disruption in the field. Today, our interactions are primarily digital and the margin for error is smaller than ever. It’s imperative that our sales and marketing align for business success. Dick Maggiore explains...

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