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Start this year off right by fixing your marketing strategy to deliver the advantage your company deserves.  Most of your troubles can be solved by effective marketing.

No less an authority than Warren Buffett believes reading is essential to business success. A Columbia University student asked Buffett what he could do to prepare for his career.

We hear often about repositioning in the world of marketing, but the truth is relatively few people truly understand what it means.

Your business and your competitors have been Googlized. Google is the new Yellow Pages for everything.

Google, Amazon, Apple, Facebook and Microsoft are in a five-horse race to dominate global business.

Marketing is the distinguishing, unique function of business.