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Tagged with: Positioning Strategy

Warren Buffet, the “Oracle of Omaha” and arguably one of the greatest investors of all time, is a man whose perspective is widely respected across a variety of business disciplines.

In the 1970s, Jack Trout and Al Ries first coined the term “positioning” for use in the field of marketing.

Papa John’s had brand positioning, but didn’t know it until a chance conversation. Positioning and Papa Johns go way back...

Solutions, when found, will be simple and obvious — but only in retrospect.

The better candidate doesn’t always win. Candidates with the better competitive positioning strategy do. Voters need to feel an emotional connection. Trump vs. ClintonWe just couldn’t help ourselves.

A little history first: Do you remember when Volvo was shaped like a tank and even drove like one? It was engineered tough and reliable.

FedEx founder Fred Smith wrote an economics paper while at Yale.

This Father's Day, Dove® wants to sell more product. So, it has jumped gender and journeyed into product line extension land.

Innis Maggiore attended three weeks of Facebook Bootcamp this past fall in search of the best social media positioning tips. Most of our associates attended the six-webinar series.

A decade ago, Interbrand ranked Kodak as the 16th most valuable brand in the world, worth $14. 8 billion.