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Brand a place like Canton We can score big if we go all in

Brand a place like Canton: We can score big if we go all in

Canton and the National Football League have been the perfect pair for nearly 100 years, the peanut butter and jelly of the sports world...

How to build durable competitive advantage

Building Durable Competitive Advantage

Warren Buffet, the “Oracle of Omaha” and arguably one of the greatest investors of all time, is a man whose perspective is widely respected across a variety of business disciplines. His yardstick for selecting companies in which he might invest also measures up in the brand-building world...

Diebold thrives on nearly 160 years of brand reinvention

Diebold thrives on nearly 160 years of brand reinvention

Diebold Nixdorf, as Diebold is known today following the acquisition of its major German rival, is the embodiment of a company that has responded well when the time came to reinvent itself. The company has thrived on nearly 160 years of brand reinvention...

Focus key to our Stark County economy

Focus key to our Stark County economy

Whether local leaders who are mustering up an initiative to reverse our community’s economy will succeed depends largely on the resources at their disposal, the degree to which true collaboration is achieved and the quality of their ultimate plan...

Vision without execution is hallucination. Your strategy determined and decisions made its time to execute. Turning the vision into reality Business Strategy and marketing is where things can fall apart.

The Pendulum Of Brand Change

Americans elected Barack Obama, then eight years later elected Donald Trump. The pendulum swung and, by virtue of the differences between Obama and Trump, it is reasonable to deduce that the further the swing in one direction, the more powerful the swing back to the other...

Business Strategy After finding your why its time to execute

Business Strategy: After finding your ‘why,’ it’s time to execute

Vision without execution is hallucination. Some say Thomas Edison said that. Others say Einstein. Whoever said it got it right. The ability to execute is inherent in good strategy. But the strategy won’t execute itself...

Company Focus Know your why to focus on where and how

Company Focus: Know your ‘why’ to focus on ‘where’ and ‘how’

In last week’s column, we discussed the importance of finding your “why” — the reason your company does what it does beyond making money. It’s wrapped around a higher purpose. The why is considered immutable...

Company Mission Why does your company do what it does

Company Mission: Why does your company do what it does?

Many companies struggle to find their “why,” also known as their company mission. They believe if they find it, they will be able to sell more of their products at higher prices. They’ll also be able to recruit and retain better employees...

Think like a start up when developing your company mission

Think like a start-up when developing your company mission

Early and often over the history of this column our counsel has been about the importance of strategy in marketing our products and services and in the company mission...

Supporting Local Business Think outside big box

Supporting Local Business: Think outside ‘big box’

According to a recent report, Stark County’s population will continue to decrease, get older and have fewer dollars if our community stays on its current trajectory...

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