Spending on advertising right now might seem counterintuitive. However, every study shows that those companies who market during a crisis come out on top. Just don’t alter your message by pandering. Focus your messaging even more on your difference so you can gain even greater share of the mind.
(As seen in Crain’s Cleveland Business.)
Not too long ago, the popular advertising strategy was to promote product features like low calories, shavers with pivot heads and toothpaste that removes stains.
When I was a kid and my dad wanted to buy a car, the first place he would go was the car dealership.