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Sears' saga found in snowblowers

Former Sears executive Steve Goldstein was so shocked when he found snowblowers for sale at his company’s Miami store that he wrote the book, “Why are there Snowblowers in Miami?”

Innis Maggiore - Google Search

Want to win in Business? Google it

Your business and your competitors have been Googlized.

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Ground control to Elon Musk

Elon Musk is widely known for his willingness to invest his mind and his riches to stretch the envelope on a variety of frontiers, from automobiles to software to outer...

Innis Maggiore - Nike Brand Controversy

Nike's campaign with Kaepernick brilliant

Nike just did it.

Innis Maggiore - Positioning Map

‘Positioning map’ can reveal your competitive advantage

Today, more than ever, businesses need the right strategies to compete and win in the hyper-competitive marketplace.

Innis Maggiore - Brand Extension

Brand Extension: Mayo move spread Heinz too thin to win

It happens every time I give talks here and around the country on brand positioning and brand extension.

Innis Maggiore - Digital Branding

Think digital branding in today's B2B sales

Brand positioning is designed to tee up sales — a mission as important as ever with today’s plethora of digital branding opportunities to engage and motivate our customers and prospects.

Innis Maggiore - Branding and Social Responsibility

Branding & Social Responsibility: Ability to respond an important responsibility

Terrell Owens, the former NFL All-Pro receiver, unprecedentedly is passing on attending his Pro Football Hall of Fame induction ceremony in Canton. It's a case study in branding and social responsibility.

Innis Maggiore - Brand Repositioning Misses

Brand Repositioning Misses: Lessons from Toys ‘R’ Us

Beyond my office window, directly across Whipple Avenue, sits the once mighty, and now vacant, Toys “R” Us building.

differentiated content innis maggiore 02

The likely key to content marketing has been discovered; It's probably not what you think

Remarkably, 95 percent of CEOs whose companies use content marketing as a marketing tactic report they believe it has had no effect on their businesses.

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AWARD-WINNING WORK

Goodyear

Leadership through technology.

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Aultman

Leading our community to improved health.

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PURELL

Protecting us from the spread of germs.

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Smith's

Tradition you can taste.

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Artisa

Live Life Uncottaged

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BellStores

Keeping the family on full.

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CSE Federal Credit Union

The Local Alternative

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GOJO

Leader in skin health and hygiene.

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Baja West Coast Kitchen

Fresh food with a West Coast vibe.

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Old Carolina

Authentic Carolina-style barbecue.

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Custom Auto Body

Custom to the rescue!

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NILodor

Invented Pet Odor Control Technology

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MID'S

True Sicilian pasta sauce.

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Baird Brothers

Old school hardwood. Modern accessibility.

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Stark Community Foundation

Connecting people to the causes they care about.

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Stark County District Library

Where everything is free®

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DRB Systems

Transforming the car wash industry.

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Smoke The Burger Joint

Burgers smokin' with attitude.

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Beese Fulmer

Stay rational. Invest long term.

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JOMAC

Powerfully Light

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MCTV

Going the extra smile.

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Republic Steel

Steel Republic Steel.

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Second Harvest

Serving the community.

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Specialty Pipe

Their speciality is being the best.

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Trumbull Metro Housing Authority

Building a solid future for those in need.

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Fair Housing Law Center

Fighting for Equal Housing

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Kimble

The Future of Waste Management

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Massillon Museum

Art & History Come Alive!

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Bird Technologies

The RF Experts

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Verisk 3E

Intelligent compliance. Sustainable progress. A safer world.

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POSITIONISTVIEW® View All Subscribe

Sears' saga found in snowblowers November 14, 2018

Former Sears executive Steve Goldstein was so shocked when he found snowblowers for sale at his company’s Miami store that he wrote the book, “Why are there Snowblowers in Miami?”That is but one of myriad anecdotes in Se...

Want to win in Business? Google it October 25, 2018

Your business and your competitors have been Googlized.Google is the new Yellow Pages for everything. If we want to know how many times man landed on the moon, we Google it. If we want to lease a copier or hire a financi...

Ground control to Elon Musk October 10, 2018

Elon Musk is widely known for his willingness to invest his mind and his riches to stretch the envelope on a variety of frontiers, from automobiles to software to outer space travel.Along the way, Musk has been the archi...

Nike's campaign with Kaepernick brilliant September 26, 2018

Nike just did it.We were taught in business school not to mix the brand with politics. Conventional branding wisdom says it would be brand suicide.Nike's 30th anniversary "Just Do It" campaign features an unretouched bla...

AGENCY NEWS View All Subscribe

Innis Maggiore earns two 2018 WebAwards Learn More

Stahler Awarded Innis Maggiore Endowed Scholarship for Communications Learn More

Innis Maggiore earns District 5 ADDY Award Learn More

David Collins named as an Innis Maggiore shareholder Learn More