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Jack Trout's Original Positioning Article
There's an old story about a traveler who was asking a farmer for directions to a nearby town. The farmer replied, "Well, you go down the road for a mile, turn left at the fork. No . . . that won't work.
View Web PageLoyalty Program Agency
Incentive Programs Agency Loyalty is Too Valuable to Leave to Chance It costs 5 times more to acquire new customers, so increasing loyalty improves the bottom line. Incentive programs motivate loyalty and loyalty is worth a lot.
View Web PageSweepstakes Official Rules & Regulations
INNIS MAGGIORE “POSITIONING I. Q. ” CONTEST OFFICIAL RULES & REGULATIONS
1. Eligibility: this campaign is open only to those who enter on innismaggiore. com/contest. Must be 18 years old as of the date of entry.
Buzz Marketing
Buzz Marketing Spread your position through word-of-mouth buzz Buzz that’s effective gains “stickiness” in your customer's mind.
View Web PageSweepstakes Agency
Sweepstakes and Contests Agency Games and Other Fun Things Can Mean Serious Business Sweepstakes and contests can help both consumer and b2b companies reach audiences.
View Web PageCustomer Behavior Modeling Firm
Customer Behavior Modeling Firm Predictive results with a customer behavior modeling firm. Innis Maggiore can help you understand your future markets better, with customer behavior modeling. See the future of your marketing with customer behavior modeling.
View Web PageOn-Pack Promotions Agency
On-Pack Promotions Agency Stand Out at the Absolute Moment the Buying Decision is Being Made On-pack promotions can be picked up, examined at length, and evaluated in the moment.
View Web PageAudio Streaming
Audio Streaming The right audio advertising ad agency can help you achieve breakthrough results Audio advertising strongly engages your audience Audio streaming is Radio 2. 0. It offers the reach and emotional engagement of traditional radio along with the targeting and trackability of digital programmatic.
View Web PageContent Management
How An Agency Can Help You Choose the Right Content Management System Because choosing the wrong one will just make your life miserable The right content management system should help you achieve your marketing and business goals.
View Web PageBrand Positioning Agency
The Point of Brand Positioning WHY NOW? The "triple threat" of marketing in today's world is: Positioning provides the prospect choice. Countless marketers, all offering their own propositions, are competing for the same time, attention and money you are. In any category, the glut of choices is paralyzing.
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