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Positioning is how you differentiate your brand in the mind of your customer. Any investment or decision related to your brand that's not tethered to a clearly defined positioning strategy compromises your market value.
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Positioning is about finding and focusing on an idea that differentiates your brand from the competition in a meaningful way in customers’ minds. Innis Maggiore, the nation’s leading positioning ad agency, has nearly 50 years of experience building strong brand positions for companies in competitive markets.
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