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As I mentioned in my first article of the year on 2011 new media trends, there are a lot of exciting trends on the horizon and many new media options starting to settle in as excellent positioning tactics. A few mentioned in the article were LivingSocial and Groupon, deep-discounting-buy-a-coupon-that-is-really-a-gift-certificate-social-media platforms. Like a lot of new media, it's hard to pin down exactly what to call them since these platforms are more than a couponing tactic. And as a positioning tactic, I was very skeptical whether this would ever help a brand...
We tell our clients and prospects every day that their company's position is never some outlandish idea with little relation to who they are and what they're all about.
The merits of mobile strategies to enhance a brand's position marketing have come more into focus these days.
Is it possible that analyzing how well your position resides in the customer's mind is as simple as googling your brand name? Or perhaps searching your difference? This approach almost seems too elementary, but if you don't rank in the top position for the basic keywords that make up your difference, there's a possibility that you have not discovered your difference, expressed your position correctly, or advertised it with right or sufficient resources. To test this, google the combination of your difference and category, such as Innis Maggiore would do with "positioning agency." ...
The Skinny on Diet Pepsi's New Can After nearly two years of marketing dormancy, Diet Pepsi is introducing a new package for the brand -- the skinny can -- to reacquaint…
The Best and Worst "Positioning" Ads of the Super Bowl The big game is over, but ratings, rankings and commentary on which Super Bowl advertisements and positivists fared the best and…
We've had several clients ask us about 2011 new media trends, so here's a summary of my thoughts about what may transpire this year: Facebook continues its rise.
As the "resident expert" on logo design at the nation's leading agency in the practice of positioning, I was asked to provide a critique on the new Big Ten logo created by international design firm Pentagram. But first, I'd like to critique all the logo critics out there...
"We need to do social media!" exclaimed the CEO.
KFC -- or is it KGC? -- seems to be having a personality crisis (with all apologies to the 70s rock band New York Dolls), which means it has a positioning strategy crisis...