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Tagged with: Branding
You Can Lead a Chevy to the Levee, but Can You Make it Drink Kool-Aid? Brand identity is a very delicate thing.
What I Learned On My 800-Mile Trek Across Texas Interviewing 85-Year-Old Widows If you're a regular reader of PositionistView, you're well aware of our brand position philosophy -- employing a differentiating…
I worked for BP 11 years, as copywriter and creative director at its agency prior to the Amoco merger.
Welcome to the first half of a discussion on the positioning map, a visual representation of your brand's perception as related to competing products...
If you read our post on Super Bowl ads, you may have noticed that our picks routinely (year in and year out) differ wildly from those of Ad Age, the…
Great creative may touch a nerve, bring a tear or generate laughter, but it is doomed to fail as effective advertising if it is not built on a solid positioning strategy. Throughout the history of advertising, creative minds have toiled to make products popular and services desirable. Many have succeeded. Most have failed. And failure is not reserved simply for those advertisements with clumsy creative...
Many marketers misunderstand marketing. They think marketing is a battle of products, not brand perceptions. Let the better product win is the adage.
SEO, search engine optimization, search engine marketing, page rank, keyword strategy, online positioning . . .
Most Super Bowl Ads Fumble Great Positioning Opportunities Positioning is how you differentiate a brand. Differentiation provides the reason why someone should buy from you and not another.