Tagged with: Branding
Positioning has become the most powerful concept in marketing. Positioning has a twin concept that has received little attention.
Many of you may have recently asked me about some of the widgets and apps that track the hottest searches on the web over the past hour or day. These little snapshots of web activity are beyond interesting - they give us a tremendous glimpse at the psychology of the U.S. consumer...
Cleveland's political corruption escapades are just the latest in a series of events that have shaken our confidence and damaged our national reputation...
One of the principles of positioning is that there is a specific universe who cares about your difference.
During Innis Maggiore's "Breakfast With Jack Trout" event, you heard Jack Trout on positioning, repositioning, and The Five Tests of Obviousness.