Tagged with: Branding
During Innis Maggiore's "Breakfast With Jack Trout" event, you heard Jack Trout on positioning, repositioning, and The Five Tests of Obviousness.
A little history: when the world wide web first appeared on the scene, companies had no idea what to make of it. Positioning online was not a thing.
By now, you and nearly the entire world has had the opportunity to see and hear about the viral video for Susan Boyle, the dowdy-looking Scottish woman who appeared as…