PositionistView
KFC -- or is it KGC? -- seems to be having a personality crisis (with all apologies to the 70s rock band New York Dolls), which means it has a positioning strategy crisis...
With a highly-publicized election right around the corner, a lot of debate seems to revolve around the economy .
In the 2008 book, Killer Differentiators: 13 Strategies to Grow Your Brand, authors Jacky Tai and Wilson Chew conclude that Apple's brand strategy of consolidating software and hardware has "crippled…
There was a time when advertising and PR agencies not only wanted to be marketing partners with their clients, but they actually were.
On Sept. 8, Google announced its new search functionality: Google Instant. This new search feature only works when a user is logged into a Google account.
Are blogs dead? Certainly they are no longer mentioned as a marketing panacea as they were at the turn of the millennium, but to call them dead would be far…
The lead sentence in a recent Wall Street Journal article reads, "Xerox Corp.
Ad agency Carmichael Lynch's most recent campaign for Harley Davidson featured the rebel slogan, "Screw it. Let's ride.
The times ... they are a-changin'. Remember the days of dial-up? Slow downloads? Those days seem in the distant past. Viewing videos online is no longer cumbersome. Online video has moved into the mainstream, and that's good news for positioning advertising...
In the first part of the positioning map discussion, I explained how a positioning map is a useful tool to identify brand perception.