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For years, you’ve heard the term “the cloud. ” Some people trust it. But many don’t. Small- and mid-size business owners are often skeptical of the cloud.

Our pick for best positioning ad for Big Game 50 is Budweiser - America's #1 full-flavored lager, 140 years and going strong with no apologies.

Budweiser Positioning puts sales over sentiment for this year's Super Bowl® advertising  Budweiser didn't exactly throw the puppies under the bus, but those pooches are definitely no longer on the payroll in…

Ever since the second Republican debate, Trump has railed on rival Carly Fiorina, claiming "The Compaq computer deal," made when Fiorina was CEO of HP, "was one of the worst…

Labels are for cans, not people.

We live in a world where everyone is after everyone's business. And it's a world in which, if you lose your business, you never get it back.

A crisis can be the undoing of a company. Crisis positioning can also be handled professionally and soon forgotten.

For generations, families have trekked to SeaWorld to see "Shamu, the killer whale. " More than the main attraction, Shamu is the face of the theme park.

In 2012, Domino's dropped "pizza" from its company name and unveiled a fresh, modernized logo. If you didn't know that happened, you're not alone.

There is a story behind the story in the Brian Williams false-reporting scandal. Crisis PR has played a role.