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The most popular question we are asked on the topic of social media is how to join the conversation.
It's a messaging strategy debate that rages wherever writers write or designers design.
A little history: when the world wide web first appeared on the scene, companies had no idea what to make of it. Positioning online was not a thing.
In the first two installments on planning social media, Innis Maggiore provided perspective and specific categories and examples that define the social media space.
At Innis Maggiore's "Breakfast with Jack Trout" event, Jack Trout spoke of "The Five Tests of Obviousness." He wrote more about these tests in his latest book, In Search of the Obvious...
By now, you and nearly the entire world has had the opportunity to see and hear about the viral video for Susan Boyle, the dowdy-looking Scottish woman who appeared as…
Click here to play video. "Repositioning" in a Time of Competition, Crisis, and Change On April 29, nearly five hundred business and marketing executives gathered at the John S.
Click here to play video. (Or use this YouTube link.
At Search Engine Strategies Conference in New York, I shared experiences with search marketers from around the world. We love sharing our successes.