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How to Fix Marketing Strategy

Get your 3Ms right to grow your business

Start this year off right by fixing your marketing strategy to deliver the advantage your company deserves.  Most of your troubles can be solved by effective marketing.

Top four marketing trends for 2020

Top four marketing trends for 2020

Marketers are advancing into the new Roaring '20s as technology innovations continue at warp speed to power the ways in which we interact with our customers.

Sharpen your focus for marketing magnificence

Sharpen your focus for marketing magnificence

Smart marketers recognize they become stronger when they focus and reduce the scope of their activities.

Brand Purpose Beyond features and benefits companies win with their whys

Brand Purpose: Beyond features and benefits, companies win with their whys

Not too long ago, the popular advertising strategy was to promote product features like low calories, shavers with pivot heads and toothpaste that removes stains.

Seven ways to win in a commodity market

Seven ways to win in a commodity market

Many of the more than 5 million businesses in the United States compete as commodities hamstrung by not understanding how to grow and thrive.

Digital Marketing vs Sales Digital dictates need to reset sales and marketing

Digital Marketing vs Sales: Digital dictates need to reset sales and marketing

When I was a kid and my dad wanted to buy a car, the first place he would go was the car dealership.

Want to be like Buffet and Socrates Read

Want to be like Buffet and Socrates? Read!

How can you take your business to the next level? Some of the greatest intellectuals of all time believed reading is key to business growth. While there are thousands for readers to choose from, Dick Maggiore pinpoints the seven best business books of all time...

Advantages to being first

Advantages to being first

One of the easiest ways to be remembered is to be first. Do you remember who was the first person to fly solo across the North Atlantic? Charles Lindbergh, of course. But who was the second? He was Bert Hinkler, considered a better aviator than Lindbergh. But he wasn’t the first, so nobody remembers Bert...

7 greatest brand positions excel in 3C test

7 greatest brand positions excel in 3C test

Brands become great by finding a position that sets them apart from the competition, is meaningful and relevant to the consumer, and is an idea they can get passionate about. In his latest column, Dick Maggiore reveals seven companies that have passed the 3C’s positioning test with flying colors...

Demings gift to marketers Test. Optimize. Repeat.

Deming’s gift to marketers: Test. Optimize. Repeat.

William Edwards Deming is credited with launching the Total Quality Management movement that is the groundwork for our modern emphasis on efficient and effective manufacturing...

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PositionistView®

PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

April 7, 2021

Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.

April 7, 2021

The problem with mass marketing has finally been solved. The answer is programmatic advertising. Imagine two neighbors. Both watching ESPN. One sees your ad. The other doesn’t.

February 11, 2021

(Special to the Canton Repository) In this year's National Football League AFC Divisional Round playoff game, Cleveland Browns Coach Kevin Stefanski was accused of playing it safe.

August 11, 2020

Let’s take a look at what we can do with our businesses to keep them successful.

April 20, 2020

The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.

Agency News

From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

June 14, 2021
CANTON, Ohio (June 14, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the hiring of Martha Belden to lead public relations to complement the agency’s full range of marketing services.
March 2, 2021
CANTON, Ohio (March 2, 2021) — Perfect Power Wash, Ohio’s leading professional-grade power washing company, has named Innis Maggiore, the nation’s leading positioning ad agency, as its agency of record. The Innis Maggiore team is excited to work with Ohio’s leader in professional-grade power washing.
February 22, 2021
CANTON, Ohio (Feb. 22, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it earned seven awards at the 2021 American Advertising Federation Awards (ADDY® Awards) ceremony Friday evening.
January 19, 2021
CANTON, Ohio (Jan. 19, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the hiring of Rose Browning as director of media services. Browning will lead Innis Maggiore’s media-related activities, including strategy, research, planning, buying, negotiating and reporting.
November 17, 2020
CANTON, Ohio (Nov. 17, 2020) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the hiring of Tony Bell as director of client services.