Category
Brand Positioning
Company failed (and failed again) when it strayed from its established core position.
Solutions, when found, will be simple and obvious — but only in retrospect.
The better candidate doesn’t always win. Candidates with the better competitive positioning strategy do. Voters need to feel an emotional connection. Trump vs. ClintonWe just couldn’t help ourselves.
Customers’ minds don’t like confusion and can be tough to change. So what’s a business to do? Focus! And find the marketing value in a brand name.
From a marketing standpoint, the most important decision you can make is what to name your product or service. The right choice brings significant brand name value.
Positioning is the foundation to building a stronger, more valuable and sustainable product or service.
Remember this rule: A brand can stand for only one idea. Readers no doubt understand when someone warns, “Don’t put the cart in front of the horse.
Our pick for best positioning ad for Big Game 50 is Budweiser - America's #1 full-flavored lager, 140 years and going strong with no apologies.
Budweiser Positioning puts sales over sentiment for this year's Super Bowl® advertising Budweiser didn't exactly throw the puppies under the bus, but those pooches are definitely no longer on the payroll in…
Ever since the second Republican debate, Trump has railed on rival Carly Fiorina, claiming "The Compaq computer deal," made when Fiorina was CEO of HP, "was one of the worst…