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Eighty percent of Super Bowl ads don't sell. That's according to a new study by the research firm Communicus.
It's 2012 so surely we've moved past the humdrum of basic search.
Today we send out a hearty "thank you" to all of our positioning friends who read and responded to Lorraine Kessler's excellent analysis of the best (and worst) Super Bowl…
Before getting to the winners and losers among the 2012 Super Bowl ads, allow me to digress. Borrowing from ancient practical wisdom, two is better than one, three is better than two. Consider a cable. A cable is a stranded cord. No argument that two cords wound together are stronger than one. Three cords wound together are stronger and therefore better than two. Stretching the analogy, an advertisement that is entertaining can be good. An advertisement that is likeable is better. But, an advertisement that is entertaining, likeable and effective is best of all. Three cords are better than one...
The Best and Worst "Positioning" Ads of the Super Bowl The big game is over, but ratings, rankings and commentary on which Super Bowl advertisements and positivists fared the best and…
We've had several clients ask us about 2011 new media trends, so here's a summary of my thoughts about what may transpire this year: Facebook continues its rise.
"We need to do social media!" exclaimed the CEO.
There was a time when advertising and PR agencies not only wanted to be marketing partners with their clients, but they actually were.
Ad agency Carmichael Lynch's most recent campaign for Harley Davidson featured the rebel slogan, "Screw it. Let's ride.
The lead sentence in a recent Wall Street Journal article reads, "Xerox Corp.