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Tagged with: Advertising

The times ... they are a-changin'. Remember the days of dial-up? Slow downloads? Those days seem in the distant past. Viewing videos online is no longer cumbersome. Online video has moved into the mainstream, and that's good news for positioning advertising...

Many marketers misunderstand marketing. They think marketing is a battle of products, not brand perceptions. Let the better product win is the adage.

Products come and products go. The same goes for product naming.

Google "social media advertising" and you will get all sorts of opinions on whether advertising in social media makes sense.

It's a messaging strategy debate that rages wherever writers write or designers design.

Creative positioning is essentially the art of expressing a differentiating idea while, at the same time, standing out in a cluttered media landscape.