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By Dick Maggiore and Mark Vandegrift

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Tagged with: Economy

Not Economics, but Brand Differentiation

With a highly-publicized election right around the corner, a lot of debate seems to revolve around the economy .

The Buying Decision Moment of Aperture

Consider this the abbreviated version of the buying cycle: a shopper wants things, even things she doesn't know she wants, and she seeks these things out or they seek her…

Application of Repositioning for Crisis Communication

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Failed Marketing Hyper Commoditization

Rite Aid. General Motors. Krispy Kreme. Sbarro. Dollar Thrifty. Trump Entertainment. What do these brands have in common? They're all expected to go under this year.

Ford's Marketing in a Down Economy

Who said marketing in a down economy was tough? Despite being in a down economy, Ford Motor Co. enjoyed four consecutive months of growing market share through January 2009.