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Tagged with: Competition
Papa John’s had brand positioning, but didn’t know it until a chance conversation. Positioning and Papa Johns go way back...
We live in a world where everyone is after everyone's business. And it's a world in which, if you lose your business, you never get it back.
Positioning has become the most powerful concept in marketing. Positioning has a twin concept that has received little attention.
Consider this the abbreviated version of the buying cycle: a shopper wants things, even things she doesn't know she wants, and she seeks these things out or they seek her…
Click here to play video. "Repositioning" in a Time of Competition, Crisis, and Change On April 29, nearly five hundred business and marketing executives gathered at the John S.
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Marketing is the distinguishing, unique function of business.
The best brand positions are said to "reposition" the competition. For every season of life and renewal, there is a shadow season of dormancy and death.
Differentiating your brand may prove quite a challenge. When we work with our clients on determining their differentiating idea we put them through our proprietary Appreciative Discovery®.