In an era of information overload, brand differentiation strategy becomes more important than ever.
Ad agency people frequently hear the question, “How much money should we spend on marketing?” The question is pretty basic, but the answer is not a simple sum or percentage.
Sometimes the right thing to do is to do nothing, and that takes discipline. In marketing, as in investing, sometimes the right thing to do is to do nothing.
Agreement announced Nov. 18 becomes day when excellence met excellence in Stark County.
Business marketers must know how to play offense and defense, and when it’s best to flank foes. Combat strategies win wars and help gain a competitive advantage in business.
Who said marketing in a down economy was tough? Despite being in a down economy, Ford Motor Co. enjoyed four consecutive months of growing market share through January 2009. Some of Ford's recent success marketing in a down economy may be attributable to its promotional efforts emphasizing branding and the fact that it eschewed federal financial assistance to stay afloat...