Scroll To Top

Category
Digital Media and Marketing

How to Market During a Crisis

How to Market During a Crisis

The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.

Top four marketing trends for 2020

Top four marketing trends for 2020

Marketers are advancing into the new Roaring '20s as technology innovations continue at warp speed to power the ways in which we interact with our customers...

Sharpen your focus for marketing magnificence

Sharpen your focus for marketing magnificence

Smart marketers recognize they become stronger when they focus and reduce the scope of their activities...

 

Digital Marketing vs Sales Digital dictates need to reset sales and marketing

Digital Marketing vs Sales: Digital dictates need to reset sales and marketing

Sales and marketing were once dominated by person-to-person interaction. Technology has led to disruption in the field. Today, our interactions are primarily digital and the margin for error is smaller than ever. It’s imperative that our sales and marketing align for business success. Dick Maggiore explains...

Demings gift to marketers Test. Optimize. Repeat.

Deming’s gift to marketers: Test. Optimize. Repeat.

William Edwards Deming is credited with launching the Total Quality Management movement that is the groundwork for our modern emphasis on efficient and effective manufacturing...

The Magnificent Seven Best marketing books ever

The Magnificent Seven: Best marketing books ever

If you want to get better and better at running your business, you would do well to read a few of the best marketing books of all time...

Weve crossed the creepy line

We've crossed the 'creepy' line

Have Google and Facebook crossed the creepy line? Former Google Chairman and CEO Eric Schmidt once said, "There's what I call the creepy line, and the Google policy about a lot of these things is to get right up to the creepy line but not cross it. I would argue that implanting things in your brain is beyond the creepy line … at least for the moment."...

Seasoned Super Bowl advertisers win on defense

Seasoned Super Bowl advertisers win on defense

The Patriots, keepers of the Empire, struck back Sunday, marking the sixth win for the oldest coach and oldest quarterback ever to win a Super Bowl. The game was eked out in slow, lethargic doses with only a few flashes of offense to break the comatose. The 2019 Super Bowl ads also were defensive...

Branding Social Responsibility Ability to respond an important responsibility

Branding & Social Responsibility: Ability to respond an important responsibility

Terrell Owens, the former NFL All-Pro receiver, unprecedentedly is passing on attending his Pro Football Hall of Fame induction ceremony in Canton. It's a case study in branding and social responsibility...

Super Bowl Advertising Effectiveness winners and losers

Super Bowl Advertising Effectiveness: winners and losers

Super Bowl advertisers are known for using Trojan horse strategy to slip their ad messages inside our gated minds...

1 2 3 4 5